About Shawn Payne
@goatforreal216 — Car Business GOAT FORREAL 🐐
Shawn Payne has spent 27+ years in automotive retail — as a Finance Manager, GSM, GM, and minority dealer partner — and now brings that floor experience to everything he builds for dealers and car buyers alike.
He’s the founder of three businesses:
- My Car Counsel — remote car buying and financing advisory for credit-challenged and post-bankruptcy buyers
- GoatForReal Media — social media training and done-for-you content for car dealerships
- Forreal Deal Inspector — pre-signing deal review, so buyers know exactly what they’re signing
Shawn also works with Ally Financial in a business development capacity, and hosts the Everyone Hates Car Salesmen podcast, where he talks with industry guests about what’s really going on in the car business.
On TikTok and Instagram (@goatforreal216 and @genxforreal216), he’s built a combined audience of 450K+ followers around car business content — no fluff, straight facts.