Not because he said so, but because the results speak louder than the resume.
With over 25 years in the car business and a social media following of 300,000+, Shawn’s earned that title by helping dealerships and sales pros turn posts into paydays.
They call him the GOAT because he shows up, he delivers, and he’s got the receipts to prove it.
Shawn started on the floor and worked his way all the way up to owning a franchised dealership. He’s closed more deals than most will see in a lifetime—and he did it by mastering the art of connection.
Whether it was desk negotiations, tough customers, or leading a team, Shawn became known as the guy who could close anything and keep buyers coming back for more.
He doesn’t just know the car business—he’s lived it from every angle.
In 2021, Shawn started recording TikToks at his dealership desk—raw, real, and unfiltered. Turns out, people couldn’t get enough. His content started going viral, and salespeople around the country wanted to know how he was doing it.
Now, Shawn teaches dealership teams how to win online the same way he did—by building trust, creating content with confidence, and turning social media into a steady stream of qualified leads. Through in-person trainings, virtual coaching, and ongoing content support, he helps salespeople become the local brand their market already trusts.
Do your competitors seem to have social media all figured out? Or even worse… are they leaving the field completely open and you’re not measuring up to the challenge (yet)? Bring the Goat to your store, and we’ll teach your staff how to get your store to stand out on social media!
Virtual programs and done-for-you services are also available. Set up a free consultation with the Goat and we’ll get you all hooked up with the best social media presence in your auto mile.
